Privacy Policy
Last updated: 27 September 2026
1. Introduction
SmartAutomated ("we", "us", or "our") places great importance on protecting your personal data and privacy. This privacy policy explains how we collect, use, store, and protect your personal data, in accordance with the General Data Protection Regulation (GDPR) (EU) 2016/679 and other applicable privacy legislation.
By using our website and services, you confirm that you have read and understood this privacy policy.
2. Data Controller
SmartAutomated is the data controller for your personal data. If you have any questions about this privacy policy or how we process your data, please contact us at:
Email: contact@smartautomated.be
3. Personal Data We Collect
We may collect and process the following categories of personal data:
3.1 Data You Provide
- Contact details: first name, last name, email address, phone number
- Company details: company name, job title
- Communication data: messages, questions, and feedback you send us
- Project data: budget range and service requirements
3.2 Automatically Collected Data
- Technical data: IP address, browser type and version, device type, operating system
- Usage data: pages visited, time spent on pages, navigation patterns
- Cookie data: as described in the Cookie Policy section below
4. Legal Basis for Processing (GDPR Article 6)
We process your personal data on the following legal bases:
- Consent (Art. 6(1)(a)): When you fill in a contact form or sign up for communications
- Performance of a contract (Art. 6(1)(b)): To deliver our automation services to you
- Legitimate interest (Art. 6(1)(f)): For business operations, security, and improving our services
- Legal obligation (Art. 6(1)(c)): To comply with applicable laws and regulations
5. How We Use Your Data
We use your personal data for the following purposes:
- To respond to your questions and provide customer support
- To deliver our automation services and fulfil contractual obligations
- To send you relevant information about our services (with your consent)
- To improve our website and services
- To comply with legal obligations
- To protect our legitimate business interests
6. Retention Periods
We do not retain your personal data longer than necessary for the purposes for which it was collected, including compliance with legal, accounting, or reporting obligations.
- Contact forms: 3 years after last contact
- Client project data: contract duration plus 7 years
- Marketing communications: until you unsubscribe
- Website analytics: 26 months
7. Your Rights Under the GDPR
Under the GDPR, you have the following rights regarding your personal data:
- Right of access (Art. 15): Request a copy of your personal data
- Right to rectification (Art. 16): Have inaccurate data corrected
- Right to erasure (Art. 17): Have your data deleted ("right to be forgotten")
- Right to restriction (Art. 18): Have the processing of your data restricted
- Right to data portability (Art. 20): Receive your data in a structured format
- Right to object (Art. 21): Object to processing based on legitimate interest
- Right to withdraw consent (Art. 7(3)): Withdraw your consent at any time
To exercise any of these rights, contact us at privacy@smartautomated.be. We will respond to your request within 30 days, as required by the GDPR.
8. Data Sharing and Third Parties
We never sell your personal data. We may share it with:
- Service providers: Hosting, analytics, and email services that help us run our operations
- Professional advisors: Lawyers, accountants when needed
- Competent authorities: When legally required or to protect our rights
All external processors are bound by data processing agreements guaranteeing GDPR compliance.
9. International Data Transfers
If we transfer your personal data outside the European Economic Area (EEA), we ensure appropriate safeguards, including:
- EU-US Data Privacy Framework certification
- Standard Contractual Clauses (SCCs) approved by the European Commission
- European Commission adequacy decisions
11. Data Security
We take appropriate technical and organisational measures to protect your personal data, including:
- SSL/TLS encryption for data in transit
- Encrypted storage of sensitive data
- Access controls and authentication measures
- Regular security assessments and updates
12. Children's Privacy
Our services are not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If you believe we have collected data from a minor, please contact us immediately.
13. Changes to This Policy
We may update this privacy policy from time to time. In the event of material changes, we will notify you by posting the new policy on this page and updating the "Last updated" date. We recommend reviewing this policy periodically.
14. Complaints
If you believe we have not processed your personal data correctly, you have the right to lodge a complaint with the competent supervisory authority. In Belgium, this is the Data Protection Authority (DPA):
Data Protection Authority
Rue de la Presse 35, 1000 Brussels, Belgium
Website: www.dataprotectionauthority.be
Email: contact@apd-gba.be
15. Contact Us
For questions about this privacy policy or to exercise your rights, contact us at:
SmartAutomated
Email: contact@smartautomated.be
We aim to respond within 24 hours.